Prateek Mathur
A Student of BusinessYoga a.k.a. Marketing | APJ Marketing Head SAP SuccessFactors | ex- Microsoft | Marketing Leader, experience in Partner/Digital/Product/Category Marketing, Application Consulting & Presales.
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Thank you exchange4media and CNN for the opportunity. I loved the format, the cross-industry mix, the selection of topics, the speakers and the choice of questions. #TakeawayI think COVID has changed a lot in our psyche, one thing that stood out for me is the emergence of #Purpose. Consumers and Corporations have realised that their “#Why“ of existence has to take centre stage alongside #profitability and #growth. All #Marketers aka #BusinessYogis have to ensure that their #campaigns and their #content reflect and align to the organisational purpose at all levels from #Strategy to #execution. As always can’t stop myself from drawing #parallel to #Yoga, where they say it’s through constant practice you try and improve #alignment between what you do (#actions) and what you #believe in.#Sustainability #Diversity #Inclusion #CustomerFirst
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Season Three Media
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Part 1 — The BeginningYou may know Troy Sandidge and Christina Kay, MBA for their individual endeavors, previous roles and accomplishments, maybe even their content and insights, but a growing number of you are discovering (or rediscovering) them in a new way…The Managing Partners & Co-Founders of S3M!Why, did they start this collective you may ask?Because they BELIEVE Diversity = Revenue.We know that focusing on inclusivity and belongingness when it comes to media, technology, marketing, business, and entertainment is not only profitable, but it’s equitable and the better way to do things.We want to empower brands to do more, to be more. There is a better way, a more inclusive way!What we are building is more than you think, bigger than you know, and more exciting than we can show! 🤫🥹🤩Stay tuned! 🫶🏾 #S3M | Follow Season Three Media for more!#DEIB #Media #EventMarketing
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Lori H. Zeller
Managing Partner, THOR Associates; Omni-Channel Strategic Marketing
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Fern Lee, CEO of THOR Associates shares her thoughts within two articles in the December issue of PDMI's Results Magazine. One article is a "10 words or less" description of how 2023 was a stellar year for THOR and the other article shares insights into Fearless Predictions for 2024.How did THOR Associates shine in 2023? We perfected the path to opening the funnel for creative, digital and linear strategic marketing. As a result, THOR created multichannel initiatives within DRTV, digital, CTV, OTT, radio, print, retail, international, and home shopping to build a brand roadmap to ROI. In 2023, we expanded to include performance-driven digital services that meet and exceed KPIs. We also have created short-form, response-driven productions for linear TV, CTV, and digital assets that have increased transactional revenue with key ROI results. From inception to fruition, our engagement with a client brings a 360-degree creative strategy, executing and implementing the production of video assets for on-air and digital distribution. #FernLee #THORAssociates #PDMIResultsMagazine https://lnkd.in/eW5DFjUy
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THOR Associates
1,738 followers
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Fern Lee, CEO of THOR Associates shares her thoughts within two articles in the December issue of PDMI's Results Magazine. One article is a "10 words or less" description of how 2023 was a stellar year for THOR and the other article shares insights into Fearless Predictions for 2024.How did THOR Associates shine in 2023? We perfected the path to opening the funnel for creative, digital and linear strategic marketing. As a result, THOR created multichannel initiatives within DRTV, digital, CTV, OTT, radio, print, retail, international, and home shopping to build a brand roadmap to ROI. In 2023, we expanded to include performance-driven digital services that meet and exceed KPIs. We also have created short-form, response-driven productions for linear TV, CTV, and digital assets that have increased transactional revenue with key ROI results. From inception to fruition, our engagement with a client brings a 360-degree creative strategy, executing and implementing the production of video assets for on-air and digital distribution. #FernLee #THORAssociates #PDMIResultsMagazine https://lnkd.in/ePTgMZTx
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Nikhil Sehgal
AI Engineer | CTO @ Helfie | Founder/CEO @ Vastmindz | Forbes 30 Under 30
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Carelon Global Solutions, thanks for featuring Vastmindz in your end of year summary! I really enjoyed our conversation about the future of healthcare.
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4 Roads
832 followers
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🚀 Don't Let Your Business Become the Next Kodak or Blockbuster! 🛑Innovation isn't just a buzzword; it's the lifeline of your business. Failure to innovate can lead to catastrophic consequences, as seen with Kodak's reluctance to embrace digital technology or Blockbuster's dismissal of online streaming.💡 What's at Stake?1. Losing relevance in a rapidly evolving market2. Falling behind competitors who adapt faster3. Missing out on opportunities for growth and profitabilityInnovation isn't optional; it's imperative for survival in today's business landscape. Embrace change, foster a culture of innovation, and stay agile to thrive in an ever-changing world. 💪 Read the full article here: https://lnkd.in/eCnz72Wb.#Innovation #BusinessStrategy #StayRelevant
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Loyola Marymount University, College of Business Administration
15,691 followers
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The entertainment industry has been transformed and disrupted by digital technology. How can companies adapt, innovate, and thrive in this new digital era? Join us for the third annual LMU Innovation Symposium as we assemble industry leaders, visionaries, and creative minds to uncover the strategies and innovations shaping the future of the global entertainment industry. 🎥Topics include the digital transformation of the industry’s business models, the convergence of technology and its impact on storytelling, and the importance of monetizing creativity in the digital age. Check out the agenda, panelists, and register at https://bit.ly/48GJ8Ve Presented by #LMUCBA and External Relations.#innovation #entertainment #digitaltransformation #igniteabrighterworld
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Luke Southern
Brand Partnerships & Integrated Marketing Director, EMEA @ Netflix
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Another month, another batch of rich, culturally relevant insights for brands from DRUM. This time from our Strategy Director Adam Wyatt on all things AI, entertainment and a renaissance in analogue formats...👇👇👇#brandsinculture #brandpartnerships #media #advertising #genai #music #brandedcontent #entertainment #culturalinsights #brandstrategy
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Dominec Holmes
Money is a tool and humanity is still broken. Altruistic Capitalism is the future.
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Title: The Strategic Chess Game of MediaNailing your strategy in the current media landscape is like a high-stakes game of chess🎲. The pieces on the board are constantly shifting, adapting, and evolving. It's not just about traditional, linear television anymore- everything's gone digital.Digital transformation has disrupted many a media monarch's game plan 📺. Consumer preferences are shifting, cord-cutting is on the rise and competition has never been more fierce. Take a hint from a well-known entertainment enterprise
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Automotive Logistics
22,194 followers
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Real-time and predicted #intelligence from continually streaming global #data is the only way to get ahead in the #automotive #supplychain.By providing businesses and governments with a real-time and predicted intelligence platform for complex supply chains, TransVoyant is helping turn problematic supply chains into competitive assets.Read more about their four pillar approach to drive supply chain value here: https://lnkd.in/eHd-Ri47Megan Kelly Christopher Ludwig Riad Mannan Anushka Dixit Dan Wood Neemish Ladwa Richard Logan
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Braand Power Media
105 followers
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As the clock ticks to a new chapter, embrace the possibilities, conquer challenges, and shine brightly. 🌟 Happy New Year from Brand Power Media! Here's to a year of growth, innovation, and shared success. Let's make it unforgettable! 🚀🎊 #NewBeginnings #BrandPowerMedia
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