Prateek Mathur on LinkedIn: Thank you exchange4media and CNN for the opportunity. I loved the format… (2024)

Prateek Mathur

A Student of BusinessYoga a.k.a. Marketing | APJ Marketing Head SAP SuccessFactors | ex- Microsoft | Marketing Leader, experience in Partner/Digital/Product/Category Marketing, Application Consulting & Presales.

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Thank you exchange4media and CNN for the opportunity. I loved the format, the cross-industry mix, the selection of topics, the speakers and the choice of questions. #TakeawayI think COVID has changed a lot in our psyche, one thing that stood out for me is the emergence of #Purpose. Consumers and Corporations have realised that their “#Why“ of existence has to take centre stage alongside #profitability and #growth. All #Marketers aka #BusinessYogis have to ensure that their #campaigns and their #content reflect and align to the organisational purpose at all levels from #Strategy to #execution. As always can’t stop myself from drawing #parallel to #Yoga, where they say it’s through constant practice you try and improve #alignment between what you do (#actions) and what you #believe in.#Sustainability #Diversity #Inclusion #CustomerFirst

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